Australian Fast Loans is one of Australia's leading online finance brokers. Its website provides a one-stop solution for all types of financing needs, including car and boat loans. Visitors have access to useful information to help them make their financing decisions, such as a repayment and stamp duty calculator, and a car finance dictionary. The site also features an online application form for users to apply for loans. Colour plays an integral part in this site. For example, we created a time sensitive background that automatically changes with the time of day. For instance, the site's background is orange in the morning, blue at midday and grey at night. This was intended to create a soothing mood for potential customers to feel at ease when making these important financial decisions. After launching in September 2008, Aussie Fast Loans initiated an aggressive online campaign targeting users specifically seeking car financing. The company has since exceeded its own expectations for application conversion rates. This has helped to increase their bottom line revenue and secure the web as their number one profit maker.