World Brands Australia is a leading importer and distributor of premium wine, spirits, beers, ciders and liqueurs in Australia with an impressive portfolio of some of the world's most highly awarded and distinguished brands.

Since the Internet is increasingly becoming a primary source for finding liqueur and liqueur distributors, World Brands knew it was important to create an online presence for itself that would project a professional image and highlight its brand portfolio. The goal of course was to convert site visitors into clients.

Using a PHP-based, open source Content Management System called Joomla, we created a crisp, clean looking web site for World Brands that enabled them to structure their content and effectively market their complete portfolio in a manner that is pleasing to the eye and easy for visitors to navigate.

We also applied advanced search engine optimisation techniques for the site to increase product visibility on the web and promote growth in organic search results, where retailers look for particular products and brands.

Since launching the website, World Brands has seen a significant increase in wholesale product sales and a continued expansion of their distribution portfolio.