Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural or organic search results, generated according to user-defined keywords entered into the search engine. It is widely known that the higher your site appears in the search results, the higher your site traffic will be.

Many of our clients want to take advantage of SEO to increase their search engine rankings for various key phrases related to their business. We have a long standing history of developing sites in accordance with SEO best-practices, and have worked with SEO companies to further optimise sites beyond the scope of what development houses traditionally do.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation and structure, as well as fixing problems that could prevent search engines from fully spidering a site. Other, more noticeable efforts, may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.

There are numerous tasks that we can undertake to help improve a client’s search engine placement. How far we take this depends on the overall development budget.